23 jun 2026
Meta launches cheaper smart glasses without Ray-Ban
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For the past three years, "Meta" and "Ray-Ban" have been synonymous in the smart glasses space. Not anymore. Yesterday, I slipped on several pairs of Meta Glasses - no Ray-Bans - in three different styles and seven colors. One style, I was told several times by various enthusiastic Meta spokespeople, is a collaboration with socialite and reality TV star Kylie Jenner. Meta could've struck out on its own from the get-go, but teaming up with EssilorLuxottica and the Ray-Ban brand was a savvy move in entering the smart glasses space.
across the coverage
How do the new smart glasses compare to the industry standard? Here's what I found, based on specs and experience.
zdnetThe new Meta-branded glasses have the same camera, microphones, and chatbot as the Ray-Bans. They come in three styles, one of which was codesigned with Kylie Jenner.
wired
coverage · 4 outlets
- 13:00wired
Meta’s Very Own Smart Glasses Go on Sale Today for $299
- 13:00engadget
Meta Glasses hands-on: Ray-Ban is out, Kylie Jenner is in
- 15:21zdnet
Meta AI Glasses vs. Meta Ray-Ban: I compared the latest models to decide if it's time to switch
- 15:39the verge
Meta’s smart glasses now have a dedicated charging stand
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