29 jun 2026

British American Tobacco to slash 9,000 jobs as it turns to AI

2 outlets4hbroke the guardian 08:53

Dunhill maker to cut about a fifth of workforce, aiming to reduce costs and become more ‘technology enabled’ Business live latest updates British American Tobacco (BAT) will cut about a fifth of its 47,000-strong workforce this year, as the cigarette-maker looks for ways to push down costs and become more “technology enabled”. BAT, which is one of the biggest tobacco groups in the world , has announced it will cut 5,500 jobs by the end of the year and outsource a further 3,500, affecting a ⁠total of 9,000 employees.

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