30 jun 2026
Google’s killing off Tenor GIF searches in other apps
The GIF-picking interfaces in some of your favorite online platforms might look different going forward, as Google prepares to shut down the Tenor API today. While the Tenor website, along with its searchable GIF library, will remain live, platforms like X, Discord, Bluesky, and WhatsApp that previously integrated the API are now having to migrate to alternative GIF picker services. Google acquired the Tenor GIF platform in 2018. Both its website and API allow users to search for GIFs using keywords, similar to competing services like Giphy and Klipy.
across the coverage
Google is so famous for killing products that there's a whole virtual graveyard you can explore. Google's latest shutdown now has a headstone of its own. Effective today, Google has discontinued the Tenor API, which you may not be familiar with by name. You've probably used it, though. Tenor is a database of searchable GIFs, which used to serve animated images to sites like X/Twitter, Discord, and more. Now, it only serves Google - maybe the headstone is a bit premature. Like many Google products, Tenor started as an independent company.
ars technica
coverage · 2 outlets
- 20:38ars technica
Google kills Tenor GIF API, forcing changes at X, Discord, and more
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